Terra Clay Pomade combines real clays with carefully selected waxes, oils, and rice starch to create buildable texture, definition, volume, and all-day control with a natural matte finish.

Clays + rice starch

Kaolin and bentonite clays add natural texture without stiffness. Rice starch supports texture, volume, and a low-shine finish.

Conditioning oils + natural waxes

Castor and sunflower seed oils condition the hair and nourish the scalp. Beeswax and carnauba wax are natural waxes that add volume and body.

Water-based + fragrance-free

The water-based formula warms between the palms, spreads through the hair, and washes out easily. Terra Clay Pomade is fragrance-free and unscented, with no added fragrance, perfume, or masking scent.

THE STYLING RITUAL

Good hair. Four simple steps.

Start small. Warm it thoroughly. Make it yours.

  1. Older man preparing dry hair for styling

    01 Start with dry hair

    Begin with dry hair for a matte, textured finish.

  2. A small amount of Terra Clay Pomade being scooped from the jar

    02 Scoop a small amount

    Start with a dime-sized amount. You can always add a little more.

  3. Terra Clay Pomade being warmed between the palms

    03 Warm thoroughly

    Rub between your palms for 5–10 seconds until evenly spread.

  4. Older man working styling product from the back of his hair toward the front

    04 Work back to front

    Work through your hair from the back toward the front. Shape with your fingers, then build only where needed.

Timeless Style

Made without parabens, sulfates, phthalates, dyes, or silicones.

Frequently Asked Questions

  • Terra Clay Pomade provides buildable medium hold and all-day control with a natural matte, low-shine finish. Start with a small amount and add more only where you want additional texture, volume, definition, or control.

  • Yes. No fragrance, perfume, or masking scent is added. Terra Clay Pomade is made for people who prefer hair styling without added scent.

  • Beeswax, carnauba wax, and microcrystalline wax contribute to the firm texture. Warm a small amount between your palms for 5 to 10 seconds before applying.

  • Yes. Terra Clay Pomade is a water-based styling clay designed for easy washout.

  • Yes. Terra Clay Pomade is a unisex hair clay made for men, women, and all hair types.

  • 5 stars: 32 (80%)
  • 4 stars: 8 (20%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
M
MomOfThree
Love this for smoothing fly-aways!

It took me a while to try this clay pomade because I honestly was not sure I would like it, but I wish I had tried it sooner because it is great! I have long, thick hair that tends to be frizzy. I often wear it in a ponytail, but I end up with a lot of frizzy fly-aways. I usually use a hair wax stick to smooth those down, but it ends up leaving my hair feeling a little sticky and I have to wash my hair after using it. This pomade achieves the same smoothing of my fly-aways without the stickiness! It has no scent, which is great. I just put a little bit on my finger, and then I use it to smooth the fly-aways. This dries quickly and has no shine. It looks like I've used no products, but it is very effective at holding down the fly-aways as if they were never there. The best part is I can brush my hair like normal after using this and there are no flakes or product visible. I used it two days in a row without washing in between, and it worked perfectly both times. I used so little product that this will last a long time. This is a keeper!

D
DSF
good quality for a natural look

This clay pomade from Casa di Canio is easy to scoop out and work into my hair. It works well! It has a strong hold and looks natural – not lacquered, and it doesn’t feel greasy at all. It adds volume/thickness and it washes out easily. It’s unscented, i.e. no artificial scent is added, but it does have a very subtle, pleasant-enough scent that quickly dissipates. The container has cool graphics, and it has an inner plastic lid to keep it fresh. It contains natural ingredients including castor oil, beeswax, and carnauba wax. The price point is competitively priced with similar items and a little goes a long way.

A
Amanda
Works as Expected

This pomade truly has a clay like feel and texture. It actually feels like clay in your hands, which I like because it gives you good control when styling. It works really well for slicking back hair and creates a light, bright texture without looking overly greasy.The hold is solid and keeps hair in place, but it is not too heavy or stiff. It also washes out easily, which is a big plus. The container is an average size and feels reasonable for the amount you get. It works exactly as expected and is a great option if you like a clay style pomade.

E
Eka
Casa Di Canio Hair Styling Clay Pomade

I recently tried Terra Clay, and I’m impressed! It offers a medium hold with a low shine finish, giving my hair a natural matte look without stiffness or greasiness. What’s great is that it works well for all hair types, adding texture and hold without weighing my hair down. Cleanup is easy: the water-based formula rinses out with warm water, leaving no buildup or flakes. Plus, it's free from parabens, sulfates, and fragrance, keeping my hair healthy. I highly recommend Terra Clay!

B
Becky
Warm it up by rubbing it between your hands, apply and go!

I recently cut my hair short, very very short. Like I go to a barber now short. I was having a hard time finding the right styling product since my hair had been half way down my back and my needs had changed.The hold on this product is good enough that my hubby and I both use it! You can really customize how much hold you get by changing the wetness of your hair when you apply it along with the amount of product. The smell is pretty faint, but pleasant, faint enough that after your hair dries all the way you won’t smell it again.

L
Living Life
Fragrance-Free Hair Clay That Smooths Flyaways Without Buildup

First of all, what I think is amazing about this hair clay is that it truly has no scent. The ad says fragrance-free, and it absolutely is, which I really like.I have long, fine hair, and my ends tend to get flyaway, especially when I’m trying not to overuse hairspray. I wanted something a little heavier on the ends to keep them smooth and intact, and this does exactly that. It weighs my ends down just enough without making them feel greasy or clumpy.When I first saw the clay, I was honestly worried it would show up in my dark brown hair because it’s white and fairly thick. But once blended in, it completely disappears. I don’t see any residue or discoloration at all. My hair stays smooth, and I can still run a brush through it easily, which really surprised me because the clay looks like it would be stiff, but it’s not.The instructions recommend warming a small amount between your fingertips before applying, and that works very well. I also tried it near my roots and didn’t experience any heaviness or that thick, gel-like feeling. It feels natural and lightweight in the hair.It comes in a plastic jar with clear directions on the back, and I really like that it’s sulfate-free as well. Overall, I’m very impressed with this Terra clay, it smooths, controls flyaways, and keeps my hair looking polished without buildup.

A
Anonymous
Great Stuff! Easy to work in, strong hold, matte finish.

This styling clay was a pleasant surprise. For the last couple years I’ve been using the Crew Defining Paste. I liked this because it was the closest I could find to a Shiseido Uno “Fiber Neo” Ultra Solid which I had probably used for at least a decade until they revamped their wax line and I had trouble sourcing or finding a current equivalent. The Crew didn’t hold quite as well over the day, but had a similar consistency, was easy to style with a matte finish. I’d often add a touch of hair spray at the end to ensure it holds.In comes the Casa Di Canio. As soon as I opened it, I was sure I wasn’t going to like it because it looks like a wet product, even more so when I scooped some out with my fingers, however as soon as I ran it through my hair the it absorbed quickly with a matte finish and very strong hold. In fact, I found that I need to work it in and style very quickly as it firms up quickly. Turns out I really like it. I don’t have to add any hairspray finish for extra hold as it keeps its styling throughout the day.I’ll also add that there is no overwhelming smell and it washes out very easily. Pretty great stuff and I think this may be my new go to.Lastly, the ad description states this is a medium hold product, but the product container itself states it is “strong hold.”I agree with strong hold as it’s much stronger than the Crew I have on hand which is self described as medium.

C
Customer Review
Casa Di Canio Hair Styling Clay Pomade 3.5 oz

Very good clay, so much so, you'll need to dilute it before applying it to your hair (unless your hair is sopping wet, normally, you prep your hair to damp.) When I first used it, I used it raw, straight from the tub (mixing it in my hand) on damp hair and it left clay everywhere. I then washed my hair and tried again, this time, along with damp hair, I took a small finger scoop out and mixed it with water until it was uniformly muddy, then it went on as expected and provided a similar hold I used in other products and looks great. My suggestion, start with the least amount and dilute it with water to a muddy consistency on damp hair and adjust accordingly to what works for you.

C
Customer Review
Love it, good hold without making my hair stiff

I like this styling clay as it works well for my slick back style haircut. I can add texture to my hair and it holds well the more you use. It works better on dry clean hair because water dissolves the product, It washes off very easily which was my favorite part and it smells good. Great for modern hairstyles!

J
J Duncan
Nice, effective styling clay

Nice styling clay. The consistency is exactly what I would expect from a product calling itself a “clay.” It was easy to work in and provided a good amount of hold to get a good style going - especially on shorter hair.Nice hold but still lightweight enough that it doesn’t feel like your hair is coated in product. Washed out easily and didn’t seem to strip my hair or gave any other effects on it - my hair was just as soft after using it as before.One of the major pluses is that I don’t really detect much of a scent at all. So many hair products use scents that interfere with any other scent you’re trying to wear and this one didn’t do that.

T
TheZenAspen
Good natural hold that does not look greasy or feel sticky

I ordered this styling clay for styling my kiddo’s hair. It works well and has good hold while not looking greasy, hard, flaky, or too slick. The texture is nice and smooth to touch and didn’t feel super sticky like some hair products… the texture feels more like a thick moisturizing cream. It only takes a very small amount to style short hair, so this jar should last us quite awhile. I like that it’s water-based and washes out easily. Recalling the era of heavy hairspray, I have such an appreciation for hair products that look and feel natural— this hair clay checks that box, providing medium hold with a natural “less is more” feel.

C
ClearInsights
Excellent Hold, Clean Finish, and No Fake Scent

This is a really solid styling clay. The hold is strong without being stiff or greasy, and it shapes easily without fighting your hair. It gives a natural, low-shine finish that looks intentional instead of overly styled.The unscented part is worth calling out. It does not mean odorless, it just means no added fragrance. It smells like clay and natural ingredients, which is actually reassuring and not overpowering at all.As for price, around $18 for 3.5 oz is slightly higher than drugstore brands, but it is also a larger amount than many premium clays and a little goes a long way. Compared to similar higher-end styling clays, the pricing feels fair for the quality and performance.No residue, no buildup, washes out easily, and holds all day. This is one of the better clays I have used, especially if you want strong hold without shine or artificial scent.

Ā
Ā
Nice good hold with a water base formula

I appreciate this have no fragrance and it only smells like the ingredients they use, like clay. Its water based so it's easy to glide and apply. Also since its water based it washed out easy without left stickiness or any residue. This we easy to use for a nice sleek back look or defining curls.

B
Beefy
Great for flyaways

I've overprocessed my hair over the years, and the army of flyaways that make themselves known is a testament to my lack of proper hair care. I wear my hair back frequently, but those broken bits in the front always break loose and end up in my eyes or just looking chaotically messy.Enter this hair clay. Just a little dab helps keep those pesky flyaways in place without looking caked or greasy. It did take me a few tries to get the right amount down (I tend to overuse), so start with just a dab, let it set for a few minutes, and then add more if needed. I have darker hair and it didn't stand out against my hair like some products tend to do. There isn't any sort of noticeable smell, and it seems like this clay will last for at least a few months with regular use. I haven't really used many of these products in the past, so I don't have enough information to say if the current price point of $17.98 is fair for the amount you receive. However, it has probably saved me at least that much in annoyance from flyaways so far, so give it a try.

A
Ahmad Abed Alfattah
Natural Hold with No Shine or Residue

This hair styling clay works very well for everyday use. It provides a solid medium hold that keeps my hair in place without feeling stiff or sticky. The low-shine finish looks natural, which I really like, especially for a clean and simple style.It’s easy to apply and spreads evenly through the hair. Since it’s water-based, it washes out easily and doesn’t leave any residue behind. I also appreciate that it’s fragrance-free, which is great if you’re sensitive to strong scents. Overall, a good styling product that holds well and feels comfortable all day.

A
AMZN USER

Lightweight and Workable

I hate products that make my hair feel stiff, so this is perfect for me. Lightweight, workable clay with a matte finish.

A
Amazon Customer

Excellent product. Strongly recommended!

Casa Di Canio. I bought this hair product two weeks ago, and I’m super happy. I have greasy hair, and it has been very hard to control. The cream has no smell. I use it right after I take a shower and just dry my hair with a towel. Casa Di Canio made my hair look nice, clean, and natural. Strongly recommend.

J
Juan Domingo

Works well

Smells good and works well with my hair type and texture vs other products like wax of any brand.

L
Lisa Reyes

Slick back hair goo…

Great hold and smells great.

B
Blair
Great hair product

Love it









Great hold on my hair and doesn’t feel greasy

Casa Di Canio Terra Clay - Fragrance-Free Hair Clay

Casa Di Canio Terra Clay Pomade – Fragrance-Free, Matte Finish, Medium Hold

$26.97

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